A Bronze level “Jim Rohn 1-Year Success Plan” is $179, a Silver is $299, and a Gold is $499. A subscription to Success Magazine, a Jim Rohn publication, is about $35 for a year. Who was Jim Rohn?

Rohn was one of a long line of American entrepreneurs who sold plans and strategies for success and achievement and leadership in one’s field, whatever that may be. If you are a fan of Tony Robbins, you are a fan of Jim Rohn by extension. According to Robbins, Rohn was one of his mentors, and he got his start selling plans like the ones cited above. (I am agnostic on the topic of self-betterment entrepreneurs, but I am a believer in the grace and beauty of getting to know oneself, which is something that all successfulness sellers sell.)

Rohn died in 2009 at age 79 and left behind a self-improvement business empire. He also left us with many quotes, such as, “You are the average of the five people you spend the most time with.” And, “Don’t wish it were easier; wish you were better. Don’t wish for less problems; wish for more skills. Don’t wish for less challenges; wish for more wisdom.” And, “Don’t join an easy crowd. You won’t grow. Go where the expectations and the demands to perform and achieve are high.” And, “Success is what you attract by the person you become.” And last, “The ultimate expression of life is not a paycheck. The ultimate expression of life is not a Mercedes. The ultimate expression of life is not a million dollars or a bank account or a home. The ultimate expression of life is living a good life.” (Apparently Rohn was a big believer in the rule of three.)
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