A few weeks ago, this web site published a post written by a guest writer, “Apple Co-Founder Steve Wozniak Unveils PineApple, an Apple Competitor.” It was me playing a teeny-tiny part in a grand marketing prank/scheme at the invitation of a friend of a member of Time Over Distance (t/d), a social media company based in the United Kingdom.
My only up-front admission that the article was a part of someone else’s April 1st prank was hidden in front of everyone: I published the headline in italics. (Like above.) Otherwise, I published the article as it was submitted to me, by the friend; I even took dictation as some edits were offered, and I embargoed the article until after midnight on April 1. (Which coincidentally taught me how to schedule posts on WordPress, so my “Today in History” columns now appear after midnight.) The article was published on this web site and around the world on many other web sites, all of them more famous than this one. I did not write it. I was just one more tiny microphone. Here on The Gad About Town, it was the second-fastest article in 2016 to receive 200 hits, which may not sound like very many visits, but it is a large number of visits for any article on TGAT.
Here is the behind-the-scenes story about PineApple, Steve Wozniak, marketing, April 1st pranks, the ways in which truth is sometimes more interesting than fiction even when the fiction is pretty darn cool and has guest celebrities and big media companies involved. As told by “raincoaster” today on the web site raincoaster media: “Marketing the Unmarketable: The PineApple Case Study.” Here is raincoaster’s article: