SAN FRANCISCO—Following Friday’s unveiling of the much un-anticipated PineApple, a bemused tech press is left scratching its head over Steve Wozniak’s next big idea.

Wozniak, who co-founded tech giant Apple in a garage along with his pal Steve Jobs, is going head-to-head with his old company with his new startup, dubbed PineApple. Apple was named after Newton’s apple, which disrupted his thought process and led to his development of the theory of gravity. PineApple is a fruit of a different color, its spiky exterior giving no hint of the sweetness within.

Why PineApple?

Wozniak replied, “I thought, why can’t a pineapple make history too? We need more variety in our tech diet.”

The tech legend has long supported social causes, and there is much speculation on what, specifically, the new startup will do: is it computers? gadgets? a nonprofit of some kind? Wozniak took several years off to return to school and qualify as a schoolteacher, so no doubt there is a lesson in it for all of us, somewhere.

Somewhere past that spiky exterior.

For now, we have twitter.com/WhatsPineApple, facebook.com/WhatsPineApple, and the mysterious website WhatsPineApple.com. And this:

https://vine.co/v/ijKHm2EVHII/embed/postcard

Official video presentation: twitter.com/WhatsPineApple at 11.30am BST – 06:30am EDT- 03:30am PDT 06:30pm CST (China). A leaked teaser: on Vine.

Steve Wozniak will reveal all in a personal presentation at Manchester’s Business Rocks conference, April 21-22.

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