Marketing the Unmarketable: The PineApple Case Study

Posted on by Mark Aldrich

A few weeks ago, this web site published a post written by a guest writer, “Apple Co-Founder Steve Wozniak Unveils PineApple, an Apple Competitor.” It was me playing a teeny-tiny part in a grand marketing prank/scheme at the invitation of a friend of a member of Time Over Distance (t/d), a social media company based in the United Kingdom.

My only up-front admission that the article was a part of someone else’s April 1st prank was hidden in front of everyone: I published the headline in italics. (Like above.) Otherwise, I published the article as it was submitted to me, by the friend; I even took dictation as some edits were offered, and I embargoed the article until after midnight on April 1. (Which coincidentally taught me how to schedule posts on WordPress, so my “Today in History” columns now appear after midnight.) The article was published on this web site and around the world on many other web sites, all of them more famous than this one. I did not write it. I was just one more tiny microphone. Here on The Gad About Town, it was the second-fastest article in 2016 to receive 200 hits, which may not sound like very many visits, but it is a large number of visits for any article on TGAT.

Here is the behind-the-scenes story about PineApple, Steve Wozniak, marketing, April 1st pranks, the ways in which truth is sometimes more interesting than fiction even when the fiction is pretty darn cool and has guest celebrities and big media companies involved. As told by “raincoaster” today on the web site raincoaster media: “Marketing the Unmarketable: The PineApple Case Study.” Here is raincoaster’s article:
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No Sacrifice at All

Posted on by Mark Aldrich

One afternoon, my friend and I were waiting for her car to be serviced, so we sat in the waiting room to discuss the things good friends discuss in waiting rooms when coffee is being given away.

An elderly woman, still wearing her winter coat indoors, was sitting alone across from us, barking inarticulate sounds to herself. Sometimes, when she would hear laughter, she would rock forward, and, with a smile on her face, direct some louder sounds in the direction of the others, as if she was participating in the joking and merriment. Then she would slump back and the stream of non-language would continue, sometimes in a sing-song, sometimes with a note of fear and anger. Was she alone here? Had she wandered in off the street? That was not possible, as the street was Route 9.
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Today in History: May 7

Posted on by Mark Aldrich

Ludwig van Beethoven’s Ninth Symphony received its premiere on this date in 1824 at Theater am Kärntnertor in Vienna.

By now Beethoven was totally deaf, yet he continued to lead performances of his work as a sort of side conductor; he kept what he thought was the correct tempo and he followed along with the printed score. For this performance, the musicians respectfully ignored him and watched the chief conductor, Michael Umlauf. It was to be Beethoven’s first appearance on stage in a dozen years. (More after the jump …)
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