Memories

Statistics and Other Things

Posted on by Mark Aldrich

Our newspaper’s weekly circulation was a closely guarded exaggeration. The circulation manager knew the number, the editorial department knew it, the advertising manager knew it. The newspaper’s circulation was about 2000 copies per week. And now you know it, too.

The pliability of the words “circulation,” “copies,” “newspaper,” and “week” was tested with every ad sales phone call. This is because if we told an advertiser the (correct) 2000-per-week number, that advertiser might have asked us to pay them for the honor of placing their ads; thus, our ad sales manager gave them a number 10 times larger. More often than not, they were told that over 20,000 pairs of eyes “saw” any given issue of the newspaper. Actually, in a laudable effort at a specificity that would grant our numbers legitimacy, they were given a figure of “21,000 readers.”
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A Thank-You Note to Pete Seeger

Posted on by Mark Aldrich

In 1996, in my then-job of assistant editor at a weekly newspaper, I awarded myself the title of music reviewer for a single issue and attended a concert given at a local high school by Pete Seeger, who died two years ago today at age 94. (Our newspaper’s actual music reviewer was only interested in attending and writing about rock concerts. That was a stroke of luck for me.) I wrote a review, knowing full well that a review is not what one writes regarding a Pete Seeger concert. An appreciation. A thank-you note. But not a mere review judging aesthetic merits.

It was a great concert, by the way.
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Talk the Walk

Posted on by Mark Aldrich

“You should be on the radio,” was what was said. What was heard by my 16-year-old ego was, “You shouldn’t be on TV.”

The compliment was first given to me when I was a kid, when my voice suddenly and without the typical teenager’s pitch shifts and volume wobbles—the “Peter’s voice is changing, this week on a very special episode of ‘The Brady Bunch'”-type changes—deepened and thickened to its present baritone/bass.
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