Two years ago, the Martin Prosperity Institute released what it called its “annual survey” of Halloween in America. It was its third annual such survey and it has not produced a sequel to this seminal study of all things Halloween since. My hometown broke it, I guess.
The Institute’s work in the field of Halloween enjoyment, a study not seriously undertaken by most people older than eight, led in 2013 to many national news articles that expressed shock at its conclusion: that the best place for Halloween in the United States of America is Poughkeepsie, New York.
I will reiterate and emphasize some key and/or salient points: 1. There are 50 states. 2. Each of these 50 states is pretty important in the lives of the people who live in them. 3. There are lots and lots of cities in many of these 50 states. 4. I, however, have only one hometown, and that hometown was voted Halloween Central in 2013 by a major little-known Canadian institute of counting things up and measuring its assessments in Extremely Professional Ways. (Measure the assessments or assess the measurements? Whichever. It was exciting news. More candy corn?)
The Washington Post expressed its perplexion with a judgmental headline, “Is Poughkeepsie, N.Y., the best place to trick-or-treat tonight?” Okay, it was not all that judgmental. I think it was a little sneer-y. A little dumbfounded. Perhaps a little, um, jealous?
And how, do I ask, how did the MPI come to its conclusion (since we both love my hometown so much, I think I can call the Martin Prosperity Institute by the more informal “MPI” or even “Marty”) that Poughkeepsie does Halloween better than … oh, I could write the name of every city and hamlet in the country here, but I am no Grinch … better than every-damn-body else?
According to Marty’s press release at the time, titled “Trick or Treat? The 2013 Halloween Index,” the MPI measured “five variables that are integral to a successful Halloween: candy stores (per 10 thousand), costume rental stores (per 10 thousand), children aged 5-14 (share of metro population), population density, and median income.” Now, while Poughkeepsie does not rank first in any one of these five categories, it ranked so high across the board that it beat second-place Chicago, Illinois, (the 2012 winner). What? (Needle-scratched-across-record sound effect.) Chicago is a great-big city with big buildings! Poughkeepsie?
Jackson, Tennessee, was found to have the greatest number of costume stores per capita. Ocean City, New Jersey, had the most candy stores. But Poughkeepsie’s high average income and large number of costume stores sent it to number one.
See for yourself. Here is a very precise representation, created for the occasion by the MPI:
According to itself, the Martin Prosperity Institute “is the world’s leading think-tank on the role of location, place and city-regions in global economic prosperity.” Marty is based in the Rotman School of Management in Toronto, Canada, which is itself a lovely city and might be a great Halloween destination for the adventurous Halloween traveler, but it is no Poughkeepsie.
It should come as no surprise for those of us who grew up in Poughkeepsie that our hometown is the fake spookiest or candy-sweetest or simply the best Halloween town in all of America.
Any October visitor might notice how many fly-by-night (erm, seasonal) costume stores appear along the Rt. 9 corridor every fall, or the large number of short-lived candy shops, or professionally run haunted houses, or the fact that there is a gigantic freaking (and real) cemetery smack in the middle of the whole darn Rt. 9 corridor. For those visitors—business travelers and ghouls alike—this study makes plenty of sense.
It would have made a lot of sense to my sister and me and our elementary school friends if you’d told us this back in the 1970s. I was never a particularly enthusiastic trick-or-treater. As a less-than-enthusiastic cub scout, tasked with selling items from the most boring scout catalog ever printed (two items that I remember are plastic campground dining gear and peanut brittle that outlasted the plastic dining gear), I already knew my way around the neighborhood and knew which houses were owned by people I did not like seeing in bright daylight, much less at dusk. The plastic masks—Fred Flintstone, Spiderman, Superman—were each identical except for the paint job, did not line up over my eyes, much less my eyeglasses, and were held in place by the flimsiest rubber band yet devised by human ingenuity. I could not breathe in them. Each had a cape—even Fred Flintstone, I am sure, or perhaps that was my mother’s ingenuity to keep me warm—and none earned me much candy. My less than enthusiastic cub scout side always trumped my slightly more enthusiastic begging-for-candy side.
Bordering our neighborhood, on two sides, was “The Woods.” (I have written about it.) Google Maps will convince you that the wooded area between my neighborhood and the Hudson River is not impressive, that it is merely undeveloped and undevelopable land left to rodents and deer and pricker bushes and some extraordinarily ordinary maples and oaks. The untrained eye will see, driving along the country road bordered on one side by The Woods, that one can clearly see to the Hudson River and unmistakably hear trains on the Metro-North line a few dozen yards away. I pity my 2015 eyes and ears for this. Because I knew, just knew, in 1977 that those trains came off their tracks and plunged howling into The Woods at night. And some of those rodents and deer had never before been seen by the eyes of man. They were feral and wild and wildly feral. (Never mind those firepits or the plastic forks and plastic knives on the ground or … is that a piece of peanut brittle?)
One Halloween Night, in 1979, I was allowed to venture on foot, not accompanied by adults and in costume (hold that thought for a second while I address my parents: What!?!) from my neighborhood to my best friend’s neighborhood, which was connected to mine by Barnegat Rd. The Woods, the scary Woods, borders Barnegat Road. Do I need to repeat this? Do I need to color in the dots or connect the lines?
My best friend, Doug, loved to tell tall tales. Each time he hosted me for a sleepover there had been a plane crash in The Woods the night before that no one was investigating (there had been no such incident) or a car had plunged down the embankment into The Woods the other night and exploded and the driver got out on fire (there had been no such accident) or his Polish grandmother had told him that there would be ghosts in 1979 that hadn’t been seen in many many years (he had no Polish grandmother). Doug was five days younger than me and creatively lazy and these facts made him a respected authority in my eyes. (I hope he is someone’s parent nowadays.)
At just the perfectly wrong moment, while he and I walked from his neighborhood back to mine, loot in our identical plastic pumpkin pails, just as he was committing with his words some luckless fictional airplane pilot to a fiery death earlier that very day a mere few feet from where we were walking, just then, my flashlight went dark. We started to walk at a faster pace. There truly are few streetlights on that road, and even fewer in my memory. I had never seen a night so dark or learned of a death so imaginable. Just then, we heard a sound. A low, rasping scream of an anguished, crying creature—Doug had found his true calling as a storyteller, at least this one night, and both of us bolted from what was obviously the ghost-tortured mortal remains of his burned-up pilot or a ghost of a train engineer come to steal us from Poughkeepsie, New York, which for us was already the best Halloween city in the country.
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This is a re-write from 2013.
The WordPress Daily Prompt for October 31 asks, “Let’s imagine it’s Halloween, and you just ran out of candy. If the neighborhood kids (or anyone else, really) were to truly scare you, what trick would they have to subject you to?”
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Unaccompanied by adults AND in costume???! So glad you addressed your parents on that one, Mark! 😀 Happy Halloween to you and Jen! May all your scary, ghoulish dreams come true.
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This made the news last night in my town, Seattle, because we slipped from our lofty 2014 standing by ten spots. All 4 TV news broadcasts and at least 1 NPR affiliate reported this “news.” If it bleeds, it leads, right?
(BTW… you “got the memo” about my little prompt “trick” on TBP, yes?)
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