Much of life in the coronavirus lockdown moved to online video conferences about three weeks ago, a fact which is reflected in the NASDAQ share price of one company, Zoom Video Communications, Inc: on March 13, it was $107.47 per share and on March 23 the price was $159.56 per share. (It has since dropped to $121.93 as of today, largely for reasons discussed below.)

There have been video conference web sites, platforms, and applications available for many years, but Zoom is free for a “Basic” plan, simple to navigate on a smartphone or laptop, handled the increase in traffic with ease (“a 535% rise in daily traffic to the Zoom.us download page, according to an analysis from web analytics firm SimilarWeb”), can handle groups in the dozens if not hundreds, and is quite easy to use. College classes have used Zoom as virtual classrooms for years, so when college campuses closed in the pandemic, all unfinished courses moved to finish the semester on the virtual platform.

Zoom allows yoga instructors to continue to conduct sessions, therapists to meet clients, recovery groups to hold as many meetings as they may want to, corporate boards to meet, the quarantined British prime minister to run cabinet meetings, journalists to conduct “in-person” interviews, quarantined families to continue to be families. And it is a free service for the “Basic” package, which allows for forty-minute meetings.

Zoom also promises end-to-end encryption for secure conferences. That last part is not a lie, but it uses the phrase end-to-end in a way that does not mean what the average user of the service might think it means.
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