January 3 in History
Motorola introduced a new mobile phone on this date in 1996: the Motorola StarTAC, a clamshell-style model (above). It was the first “flip” cellphone, and it was popular: more than sixty million were sold over the next few years.
When it was introduced, the price was $1000 per phone. It was also around this time that mobile phone makers and service carriers introduced the concept of selling the phones at a discounted price or for free in exchange for user subscription commitments.
The StarTac replaced Motorola’s almost-as-popular MicroTAC, which had a piece fold over the keypad in a style that reminded many users (well, me, certainly) of the “Communicators” seen in use in episodes of Star Trek. The StarTAC folded in half and the earpiece and mouthpiece were separated in the two halves. Flip phones dominated the mobile phone market over the subsequent fifteen years.
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