Today in History: Nov. 17

The “Heidi Game” was played on this date in 1968.

A late afternoon football game, New York Jets at Oakland Raiders, was on NBC. That network had been advertising the television debut of a new TV movie, Heidi, based on the children’s story, all week. It was an expensive movie, with one sponsor, Timex, footing the entire bill. A football game with interested viewers on both coasts was a great venue for advertising the movie.

The announcements about the movie continued all game long. But so did the game. At 7:00 p.m. EST, with the Jets in the lead 32-29 and very little time left on the clock, NBC started the broadcast of the movie, as advertised. The game was as good as over, as far as NBC executives were concerned.
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Today in History: Nov. 16

For a long time I used to go to bed early. Sometimes, when I had put out my candle, my eyes would close so quickly that I had not even time to say “I’m going to sleep.” And half an hour later the thought that it was time to go to sleep would awaken me; I would try to put away the book which, I imagined, was still in my hands, and to blow out the light; I had been thinking all the time, while I was asleep, of what I had just been reading, but my thoughts had run into a channel of their own, until I myself seemed actually to have become the subject of my book …—Marcel Proust, the opening of Swann’s Way, transl. by C. K. Scott Moncrieff

On this date in 1913, French publisher Grasset published Swann’s Way (Du côté de chez Swann), the first volume of Marcel Proust’s novel À la recherche du temps perdu, or In Search of Lost Time. (For decades, readers in English knew it as Remembrance of Things Past.)

Proust struggled to find a publisher for his work. Three prominent houses rejected it; Grasset only published it under an agreement with Proust that he would pay the cost of publishing it.

Proust’s work is not the longest novel, but it may be the longest very popular novel or the most popular very long one. It took a decade and a half to publish the entire work: seven volumes, 4000+ pages, 2000+ characters.
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Today in History: Nov. 15

Love Me Tender, Elvis Presley’s first film, debuted in movie theaters 60 years ago today. Presley, a new star, was billed third among the actors, after Richard Egan and Debra Paget.

It is the only film in which (spoiler alert) a character played by Elvis Presley dies. Fans were upset by this; most important, Presley’s mother cried at the scene, which is understandable. The studio added a reprise of the title song, sung by a “ghost Elvis” over the end credits, to help the fans. Because of his mother’s upset, Presley included a stipulation in future movie contracts that his characters not die on screen.

Presley’s recording of the song, “Love Me Tender” was already on the charts when 20th Century Fox was finishing the film; as a result the studio added four songs to the film soundtrack. Presley’s remaining films all included songs whether or not circumstances in the plot demanded them.

Film historians report that Presley arrived on the set overly prepared: he had memorized his lines, everyone else’s lines, and all the stage directions. The film (after the jump):
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