The Original Yule Log Is Back!
The New York City television station WPIX first broadcast its yule log “show” on Christmas Eve 1966, fifty years ago tonight.
It was a brilliant idea that the president of WPIX, Fred Thrower, had that year: give New York City’s many apartment dwellers an old-timey Christmas fireplace like the one they had never had for the night on their virtual hearth, the television. The station tossed out several thousand dollars worth of advertising in order to air two continuous hours of a fire burning in a fireplace. The advertisers may have wound up the ones gnashing their teeth, though, as a few hours of a burning log in a fireplace won the city’s ratings for the night. It was an idea that was instantly loved.
Since 1969, the original recording had been believed to be lost. WPIX announced this month that the original tape was found this year, was digitally restored, and will be aired from 11:00 p.m. till Midnight Mass at St. Patrick’s Cathedral. The above pretty much describes the TV viewing in my house on Christmas Eve when I was 10 or so.
Read More

