Memories

Grade School Avant Garde

Posted on by Mark Aldrich

Art that is odd for the sake of the odd is often neither. Sometimes it is both. Meet the Lettrists.

Greil Marcus, in his essential history book, “Lipstick Traces,” describes a particular type of artist:

There is a figure who appears in this book again and again. His instincts are basically cruel; his manner is intransigent. He trades in hysteria but is immune to it. He is beyond temptation, because despite his utopian rhetoric satisfaction is the last thing on his mind. He is unutterably seductive, yet he trails bitter comrades behind him like Hansel his breadcrumbs … He is a moralist and a rationalist, but he presents himself as a sociopath … No matter how violent his mark on history, he is doomed to obscurity, which he cultivates as a sign of profundity.

Marcus’ book places the punk rock movement of the late ’70s in a “secret history” of western culture beginning in the 17th Century but he finds his greatest excitement in recounting the stories of the Dadaists, the Lettrists, and the Situationist International.

Often, it is the same story, though: Revolutionary thinker(s) who create art via revolutionary thought that (sometimes angrily or destructively) confronts the norms of the era are largely ignored by the culture at large except by a few who incorporate the new art in more popular forms. Something that was created with great energy, occupied 100% of its creator’s brain, becomes a tiny part, sometimes less than 1%, of a larger movement and a footnote in history.

The Lettrists are an example. Some of them are still going, 70 years after Isidore Isou came up with the idea. What was the idea? That the alphabet is a random bit of socially acceptable ordering of language, yet we make many more sounds than are indicated by our 26 letters. Sneezes should have a place in an alphabet, because, well, they communicate.

Here is Orson Welles interviewing Maurice Lemaître and Isou, who is the poet in the center who can not seem to stop grinning:

The dedication to the fantasy of a new language is powerful to witness, but I am not a fan of other people’s fantasies. There is little different between Tolkien and Isou in that they both invented unique alphabets; for me, Isou’s attempts at expanding our way of describing life here on earth is more interesting. But interesting is all that it is. It is seductive in its lack of seductiveness.

Give me Lettrism over “Lord of the Rings” and give me the Sex Pistols over either.

Further, the so-called “flash mobs” that have been invading retail spaces over the last decade or so are the offspring of the Situationists of the late 1960s, except the Situationists wrote long manifestos and conducted public debates about things like the idea of society, and flash mob participants consider the fact of a group making a group statement to be the statement, period. And now flash mobs are a part of any media campaign’s advertising budget.

Yes, I am a cranky “get off my lawn” old man in my punk tastes. This is because I am a cranky old man, deep down, deeper than any punk can reach. (Or this makes me very punk, but no one can declare themselves that.) In the late ’70s one of my schoolmates was an import from London named Dan, and he already had terrible teeth (we were 10 or 11), a gaudy accent, and wore torn t-shirts and played music whose major point was its loudness. (Or so it seemed to my ears.) I wish I could write that in 1978-’79 I was friends with a London kid who introduced me to the Sex Pistols and The Clash, but I can not. I detested the noise. I was also introduced to rap music around then or even earlier: another elementary school classmate was rapping like Gil Scott-Heron in 1976, but we were 8 and what little rap that I remember was about his birthday party.

In the 1990s, I fell in love with what was by then ancient punk rock and started to absorb it; around this same time Johnny Rotten/John Lydon started to become a beloved cultural figure in Great Britain, which he remains.

The energy of anger, the cultural energy of anger, the dedication to anarchy (which brooks no dedication), rarely appealed to me and more frequently scared me. Any anarchists in my circle brought out my inner parent, which is probably why I hated them all the more. (Hate? Wait a second. I do not hate …)

The violence of change indicates a world of absolutes, of either-ors; a world that includes shades of gray and a third way presents yet another either-or, however: Either we live in a universe of absolutes or we do not. The revolutionaries live in the hyphen between the either and the or and like the hyphen, life there is brief. Every culture has an avant garde, and every culture defeats it by ignoring and then absorbing it.

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Image at the top found at: Ideological Art.

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The WordPress Daily Prompt for October 15 asks, “From your musical tastes to your political views, were you ever way ahead of the rest of us, adopting the new and the emerging before everyone else?”

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Lies, Damn Lies, and Ad Sales

Posted on by Mark Aldrich

The newspaper’s weekly circulation was a closely guarded exaggeration. The circulation manager knew the number, the editorial department knew it, the advertising manager knew it. The newspaper’s circulation was about 2000 copies per week. Now you know, too.

The pliability of the words “circulation,” “copies,” “newspaper,” and “week” was tested regularly. This is because if the advertisers had been told the 2000-per-week number, they might have asked the newspaper to pay them for the honor of placing their ads; thus, they were given a number 10 times larger. More often than not, they were told that over 20,000 pairs of eyes “saw” any given issue of the newspaper. Actually, in an effort at a specificity that would grant legitimacy, they were given a figure of “21,000 readers.”

The word we used was not “subscribers,” it was “readers,” and I may have been the reason for this taint of honesty: even though I was the assistant editor, I was given many tasks over my time there in order to learn the newspaper business, and one week I placed ad calls. I knew that 21,000 was an exaggeration akin to harvests in Soviet provinces distant from Moscow and could not bring myself to repeat it. We did not have 21,000 subscribers: We ordered fewer than 5000 copies from the printer each week. But “readers”? I saw people manhandling copies on line at the supermarket only to return them to the newsstand. They counted, right?

We started to claim 21,000 readers. Each of the four or five communities we covered had populations under 1000, so the only way one could legitimately claim 21,000 anything was by including pets and livestock.

Sometimes, the word was “readership.” We had a “total readership” of 21,000.

Many of our ads were from the local car dealers, so my pang of an honest twinge was not met with an equal bout of honesty from them. They tended to pay late.

Our ad manager was remarkably creative with the set of facts that he made up from the facts that we had. It was a case of a “known known” being treated with the delicate hands of a diamond-cutter. If one fact yields 20 different perspectives, many facets, well, then it is no longer one fact: It is 20 facts. And facts are knowledge, and knowledge is power, so the more facts one knows, the smarter one is.

And math always grants the deployer of facts a sheen of certitude, or in my case when making the phone calls, the nervous luster of flop sweat.

We started the magical addition with the 2000 paid subscriptions, quite a few of which were free, but whatever, these were 2000 real subscriptions and Shhhhh. Each house has an average of three members, so we can assume there are more readers right there. Quite a few of our subscriptions went to doctors’ offices, and who knows how many people thumb through an average issue in those, amIright? These two estimates, home and office, brought us to five digit figure land.

Further, we distributed about three thousand copies to X number of stores and sold quite a few each week through those outlets (in Reality Land, that number varied wildly from week to week). The population in the several counties that these stores were in was Y. Surveying the gas station and grocery store owners at which we sold our newspaper, our ad manager learned their estimates of the average number of customers they deal with each week. Their estimates. Their own exaggerations, um, estimates.

Our ad manager hated when we only came up with enough news to produce a one-section paper. The irrefutable logic was that a multi-section newspaper gets split up, doubling or even tripling the potential readership for that issue.

When I look at my page views and metrics on the website here, I sometimes think about my 21,000-circulation newspaper that covered life in a profoundly rural part of the world. Then I remember one fact, one single fact, that has never been broken up into 20 different facets or perspectives by anyone: I loved that job.

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The WordPress Daily Prompt for October 10 asks, “Time to confess: tell us about a time when you used a word whose meaning you didn’t actually know (or were very wrong about, in retrospect).”

Some Time Travels

Posted on by Mark Aldrich

In his “Confessions,” St. Augustine writes, “What then is time? If no one asks me, I know; if I wish to explain it to one that asks, I know not.” He decides that time is an idea, unique to humans, and also unique in that we can simultaneously grasp the past in memory, the present by attention, and the future by expectation. In our minds, but only there, we are not locked to one perception of one reality.

Yesterday, I deleted everything that I had written up to that point by dragging my unbuttoned shirtsleeve across my laptop’s touchpad while reaching for my coffee. (No, I can not replicate the results in an experiment; yes, like an idiot, I have attempted to replicate these results in an experiment.) In a feat of memory, I retyped all that I had written to that point; simultaneously I remembered what I had written, was super-present and typed it attentively, and expected a future in which I regularly saved my work, a lesson I first learned, oh, 20 years ago. I was in three specific time-experiences at once, and all of them sucked.

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For decades, it has been known that subatomic particles can be in two places at the same time. In yet more recent (2014) experiments, physicists have “simulated” time travel. Science reporters tell us that time travel is in the “near future,” or, more prosaically, “just around the corner.” If this is so, no one from the future has yet visited us, because if it truly is something that we will invent or discover in the future (near or not-so) we would know all about it already. This is because, oh, you get it.

Many therapy techniques suggest remembering oneself in a childhood moment and reaching out to that younger self; the thought is that we carry every self we have yet been forward into our psychological present and can communicate something of a healing nature to those past selves. Whenever I have attempted anything of this sort, I have cried. I have received no reports from the younger self about what he made of the unexplained appearance of an older man leaning on a cane.

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How the false truths of the years of youth have passed!
Have passed at full speed like trains which never stopped
There where I stood and waited, hardly aware,
How little I knew, or which of them was the one
To mount and ride to hope or where true hope arrives.— “I Am A Book I Neither Wrote Nor Read,” Delmore Schwartz

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The thought experiment of time travel has a long history in popular culture. Fantasists invent tools (a jet-pack in every garage) in novels and movies, tools which actually only address the needs of the present moment and do not attempt to imagine the future needs that will be answered by the future tools. In almost every science fiction work that uses the device of time travel, the several paradoxes of “a visitor from the future would influence current history and thus change their present” or “if I go back in time and change a mistake, erase an error, will I not change who I am now?” are addressed.

Many of the heroes decide or discover that the path that brought them to where they are and to the person they are now was always worth taking, errors and all. As long as one is breathing, lessons can be applied. (Ebenezer Scrooge, for example.)

It is a seductive thought experiment, though. Offer a person a time machine to return to a specific moment in the past and take up residence there, from that moment onward, and relive one’s life so one can fix whichever errors and enhance whichever successes that followed, well, it is seductive. Offer a person life from a future moment from which they can see it all unfold, … well.

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delmoreschwartz

Delmore Schwartz

Delmore Schwartz’s heart-rending short story, “In Dreams Begin Responsibilities,” opens with the narrator in a movie theater as he realizes the feature is his parents on their first date; he becomes frantic and yells at the screen, “Don’t do it!” and gives a list of reasons. (Oh, to have been Delmore’s mother. He was 21 when the story was published.) The audience hisses him down, as he is ruining the movie for them, but he knows how it ends.

My father tells my mother how much money he has made in the week just past, exaggerating an amount which need not have been exaggerated. But my father has always felt that actualities somehow fall short, no matter how fine they are. Suddenly I begin to weep. The determined old lady who sits next to me in the theatre is annoyed and looks at me with an angry face, and being intimidated, I stop. I drag out my handkerchief and dry my face, licking the drop which has fallen near my lips. Meanwhile I have missed something, for here are my father and mother alighting from the street-car at the last stop, Coney Island.

At the end, the narrator is thrown out of the movie theater while on screen his father is refusing to have his fortune told by a Coney Island fortune teller. And then he awakens to “the bleak winter morning” of his 21st birthday. It was all a dream.

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As Augustine saw, way back in the 4th century, we always live in the three time zones of our experience and psyche simultaneously: past, present, and future. Always.

I no more wrote than read that book which is
The self I am, half-hidden as it is
From one and all who see within a kiss
The lounging formless blackness of an abyss.

How could I think the brief years were enough
To prove the reality of endless love? — “I Am A Book I Neither Wrote Nor Read,” Delmore Schwartz

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Neat Thing of the Day: Lou Reed reading “In Dreams Begin Responsibilities” (Reed had been a student-mentee of Schwartz’s at Syracuse University): In Dreams Begin Responsibilities.

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The WordPress Daily Prompt for October 7 asks, “Congrats! You’re the owner of a new time machine. The catch? It comes in two models, each traveling one way only: the past OR the future. Which do you choose, and why?”