Today in History: June 8
For several years in a row, if one encountered a television set on a Tuesday night in America, and if that television set was turned on, it was tuned to NBC and Texaco Star Theatre hosted by Milton Berle. On June 8, 1948, when the show and its new host made their debut, finding a television set was easier dreamed about than done: fewer than a million were owned in the entire country.
By the end of Berle’s run in 1956, some 30 million sets had been purchased in the subsequent years and many sources pay him at least partial credit for this sales success. The show had been a hit on NBC radio with Fred Allen as host; on TV, it was career-defining, for Berle certainly, but for the executives who hired him as well.
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