Do You See What I See? Pareidolia

We love our pareidolia moments. The human brain is continuously at work interpreting the world around us, judging incoming information and stimuli on a range of choices and a spectrum of notions, ranging from food or not-food? to friend or foe? to Do I know you? Look at those clouds. Do you see what I see?

Artists have taken advantage of this for centuries. Were I to draw a circle, put two dots toward the top side, a short vertical line under these, and a horizontal half-circle under that, most people would say that I had sketched a smiley human face, even though hardly any human being that any of us knows looks like that. Some neuroscientists say that our brains are hard-wired to look for faces and to quickly identify friend or foe, even with only a part of a face visible. Those ancient humans who survived because of this skill survived to pass that skill on, genetically. Those with superior facial recognition skills today have their ancient ancestors to thank.
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My Little Town

One of the unique things that is somehow common to many people (we are all alike in our uniqueness) is a stated belief that our hometown is no place special. We are taught to be humble, so anyplace that our humble selves hail from must be thought of as not all that special, either.

This often masks a fierce inner secret belief that one’s hometown is in fact the best place to be from and (insert name of a higher power one believes in here), please help those who chose to be born somewhere else, especially those unlucky ones born in the nearest next neighboring town. Those people are the unluckiest of all, perhaps because they were born so near to our town’s obvious greatness but they were not, which renders all the more dramatic their failure at their life’s first and easiest task: pick the right place to be born.
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Rain, Rain

A 1964 article in Nature with the euphonious title, “Nature of argillaceous odour,” gave the world the not-as euphonious-sounding word, “petrichor.” In it, two researchers attempted to scientifically describe what it is we smell when we smell the world after a rain shower and to give it a name.

The two authors coined the word, “petrichor,” which I have been mispronouncing in my head since I first encountered it last year, when an article on the Huffington Post started making its social media rounds. It has a long “I,” so say it like this: “petra,” then “eye-core,” which is not how I hear it in my head, with a short “i.”
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